The Three Way Rule - Business Success
The rule of three in marketing: group your value into three clear points so it lands and sticks. A simple framework for founders.
In a world where startups and businesses are being born every hour, getting to promote or market your business gets harder and harder. One powerful approach which has worked for me is what I like to call "The Three Way Rule". Tell me what are the three SHORT distinct advantages or core solutions that your business offers (in the chat-optional).
Talk to an engineer
Building something like this?
Skip the sales call. Tell a senior engineer what you want to build and get a straight answer on scope and cost.
This rule has done wonders for me when I needed to communicate the value of my business to clients. Here is an example of my SaaS business paloozalabs.com:
Example 1:
On PaloozaLabs there are no customization limits, one-time payments and not recurring fees, and you own the code.
The magic of a quick three core advantages or features is in its balanced, impactful and lets you focus on your main values. As an entrepreneur, it is easy to feel like you need to say everything at once, but less is more as long as it is easy to understand and easy to remember.
Example 2:
Let's say that there is a business called FastestDelivery.
FastestDelivery offers 15-minute delivery, pricing with no hidden fees and high quality ingredients.
Every business should aim to follow a three-way rule. It just keeps things simple, impactful, and memorable. Even if you don't have three distinct advantages, you can still highlight common strengths. Some phrases could also be common for some businesses. If you have two you could add something like 'no hidden fees'.
Crafting your three points strategically, even if they overlap or seem basic, ensures your message is clear and persuasive. Sometimes, it's not about having many features but being smart about which ones to emphasize.
Filed under
